Companies such as Vistaprint.com are super easy to work with and can produce a great card.
- Afford only the best. Budget restriction may impend the quality of your cards when you 1st establish your business. But as your profits rise, spend the monies to have a card professionally created and executed by a graphic designer.
- Print your cards on good quality heavy stock.
- Your logo, color and stock paper color can express your talents and reflect that finger print.
- Text - Be reminded of KISS - Don't over do the card with too much information. I've seen more logos on a business card that the business identity is lost. Same goes for a multitude of services. You've got 3-5 seconds for them to read it. It should be about you not your associations you belong to.
- Font - Make sure it is easy and large enough to read.
What I discovered over time -
- Square cards don't fit into any protective business card cases, making for a lot of squished and bent cards in my brief case and purse.
- Having two identities is ultimately confusing to your clients, associates and press.
- Font and text size is too small for anyone over 35 to read unless they have a magnifying glass.
- Upscale Craft paper stock although beautiful and coordinating w/the "Package" theme is very expensive and not easy to match and readily available when wanting to do quick marketing campaigns such as post cards, pass-outs, gift certificates and flyer's.
- The House Stager has been shortened to HOUSE STAGER and only used for website marketing and educational purposes.
- Square cards still. People love them and identify that I'm in a creative business. Too bad about not fitting in a carrier.
- One identity and more personal individual name branding. This goes hand and hand w/my website. REINVENTING SPACE.com which was WAY to long to type, remember, and spell... so I now use JULEA.com. If they can't spell it, they can't find you.
- Font and text size adjusted for over 35 year eyes - My target market...
- White paper coincides with easy marketing, and is less expensive. K.I.S.S.
- New fresh logo and color scheme. Easy to read. I now am building a team of associates as part of my business plan, so the cards offer them a not so overpowering identity of 'Julea'.