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Julea Joseph

Julea Joseph
Hello - I'm Julea


A stylish home shouldn't be out of your reach or cost you a fortune. From entertaining to decorating, home should be celebrated and your special place in this busy world. Join me on my adventures to enhance, celebrate and appreciate all things home.


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Decorating Trends 2012/2013

View of Chicago from TRUMP Hotel

Yesterday I enjoyed a delightful event at Trump Hotel presented by Ethan Allen and Sherwin Williams.  From the history of decorating needs for homeowners, new demographics, today's lifestyle, color and design trends - I was chocked full of inspiration and education.  I also received this week from the folks at High Point, an interesting trend report which I have reprinted.  With a bit of interest scouring, I've attached a few pieces from our favorite decorating retailers who have introduced the same.

Let these trend inspire you when shopping, thinking of making a few color changes or incorporate them into what you already have - Julea

The UK-based trend-forecasting agency Trend Bible began working on its autumn/winter 2012/2013 in early 2011. The experts observed social, economic, cultural and consumer behavior to build a picture of what they thought the future might look like. What they found is the resurgence of “casually styled” spaces, where decor is mismatched yet sentimental and where tactile handmade goods take center stage.

Anthropology Talisman Stool

  “Artful, eclectic curation to reflect a sense of personal style” sums up this trend. Salvaged, “rustic, weather-beaten materials and finishes sit alongside warm and cozy fabrics,” according to Trend Bible. “In essence, this trend is about the celebration of tactile qualities in a post-digital era, where products that tell a story and bring a wholesome, unrefined attitude are valued.” Think reclaimed rough wood, rusted metal, hand-knitted and crocheted fabrics as well as felt, leather and wool. Distressed finishes on furniture add a tactile quality as well. 

Curiosity: Dramatic yet whimsical romantic elements will carry over from spring/summer 2012. “Products have a playful quality and reminds us of our childhoods, as adults retreat into child-like worlds in times of political, economic and environmental confusion,” according to Trend Bible. Along with the romantic elements come bold, graphic patterns and “feather-light” fabrics. Decor elements include chandeliers; pendants, flowers and nostalgic, vintage decor make up this trend story, plus soft lighting, plush rugs, flowing curtains, hand-drawn illustrative characters and damask patterns.
Ethan Allen Rachelle Chair

Grey Gardens
This trend forecast gathers inspiration from the 1970s documentary and subsequent 2009 film Grey Gardens, which tells the story of the decline of a 1920s household and its inhabitants. Once decadent and luxurious, the bohemian home slowly decayed, resulting in “flickers of faded grandeur,” reports Trend Bible. The agency’s forecasters say the trend also was inspired by the effects of the global recession, resulting in “down-at-heel glamour.” More elements picked up from the original Grey Gardens include the concept of a garden inside the house, such as wrought iron and rusty finishes, birdcages and fresh flowers; lux finishes like plush velvets, paisley patterns and furs; and chinoiserie. 

Restoration Hardware Deconstructed Wingback Chair

Wild spirit:  This trend story celebrates different culture’s traditional handmade goods. Patterns and crafts from “Scandinavia, Mexico and South America” and Native American goods like “dreamcatchers and feather trims influence decoration and print,” according to Trend Bible. The trend includes a multicolored palette, primitive decoration, simple illustrations, handcrafted textiles, pieced and patched fabrics and wood, raw and rough-edged ceramics and strong angular geometric patterns.

Horchow Collection  Worldy Oasis 

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5 Home Staging “Musts” in This Market

In today's buyer's market, unless you present your home as the best product - You've just sold the competition.

1  Create a Turn-Key Home - From curbside to back fence every home has to be move-in ready today. Clean, updated, freshly painted, and manicured – Detail the home like you’d detail a car.

2   Selling Your Space.  Organize, edit and reduce every room, closet and storage area.  Simple room arrangements, sparse closets and personal belonging editing makes for a home that says “I’ve got plenty of room for all YOUR stuff!”

3  Tug at Heart Strings.  Create ambiance, emotion and showcase the character of the home with well thought out placement of sensory and lifestyle components.  From lovely container gardens, cozy fireside seating arrangements to vases of fresh flowers from the garden – Tell a story of the lifestyle the buyer will have in the home.

4     Live the Model Life.  All that elbow grease & updates have to be sustained during the selling phase.  Procure a cleaning service, consider dining-out, doggy day-care and maintain the “Model Home” look till the home is sold.

5     You’ve Got One Shot.  First impressions are lasting – From wonderful MLS Photos, perfectly coiffed marketing materials, well groomed exteriors and HGTV show worthy interiors - you’ve got one shot to make a lasting impression to your target market.


Julea Joseph of Reinventing Space has created her own recipe for success with her signature Interior Stylist Philosophy.  She helps you develop your style, celebrate your home and makes the most of what you already own.  Julea has been featured in countess articles in newspapers and magazines, HGTV’s “Decorating Cents,” “My First Place,” and array of Chicago TV, and even hosts two hometown cable Cooking & Decorating  shows. Over the past 13 years her expertise has extended to educational forums ranging from industry certification educator, library workshops to a Board of Realtors Instructor.  Follow more posts by Julea on Bob Vila Nation. #bobvila.
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