As a Home Staging business owner, my livelihood is to assist Homeowners and Realtors in the process to best present a home to appeal to the buyer pool. A well staged home offers the best 1st impression both online and in person. Time and effort have been invested to package the home for optimum appeal by investing in updates and changes to spruced and styled the home from curbside to back fence. The result is a home that showcases its best features and styled to emotionally invite a buyer to see themselves living there.
I made an observation the other day about ALL my Realtor clients - Just like a homeowner who makes the commitment to stage their home, my Realtors have made the commitment to ‘STAGE’ themselves.
Each one has bettered themselves by investing years of educating themselves on all aspects of Real Estate, honed and upgraded their sales, interpersonal and business skills - making everything about them a great 1st impression. Then they take their business to the next level by partnering with a Home Stager. Having a Home Stager on their team does two things. It offers their client the best marketing plan to showcase their property and the staged home itself becomes a reflection of their professional brand. They build a reputation that every home they list will always show its very best.
Back to my observation. A Realtor and I were waiting on a stoop for our 2nd home staging client to greet us. I was raving about how nice the 1st client had been, and inquired how she had gotten the listing. She answered that the homeowner found her on Zillow by her great reviews, and that the seller had interviewed 4 other Realtors. She was the chosen Realtor because she offered the best marketing plan which too included a professional stager and photographer - Just what the homeowner was looking for!
By setting herself apart by branding her business, she was awarded the listing. By going extra lengths to make her business model the best, by creating the total package, she created optimum appeal for the homeowner to list with her. She is a STAGED Realtor.
By setting herself apart by branding her business, she was awarded the listing. By going extra lengths to make her business model the best, by creating the total package, she created optimum appeal for the homeowner to list with her. She is a STAGED Realtor.
