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Julea Joseph

Julea Joseph
Hello - I'm Julea


Stylish homemaking shouldn't be out of your reach or cost you a fortune. From entertaining to decorating, home should be celebrated and your special place in this busy world. Join me on my quest to enhance, celebrate and appreciate all things home - from choosing lettuce seeds to that perfect sofa.

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Friday, June 28, 2013

REALTORS who use a HOME STAGER - Are 'STAGED' Themselves.


As a Home Staging business owner, my livelihood is to assist Homeowners and Realtors in the process to best present a home to appeal to the buyer pool. A well staged home offers the best 1st impression both online and in person.  Time and effort have been invested to package the home for optimum appeal by investing in updates and changes to spruced and styled the home from curbside to back fence. The result is a home that showcases its best features and styled to emotionally invite a buyer to see themselves living there.

I made an observation the other day about ALL my Realtor clients - Just like a homeowner who makes the commitment to stage their home, my Realtors have made the commitment to ‘STAGE’ themselves.

Each one has bettered themselves by investing years of educating themselves on all aspects of Real Estate, honed and upgraded their sales, interpersonal and business skills - making everything about them a great 1st impression. Then they take their business to the next level by partnering with a Home Stager. Having a Home Stager on their team does two things. It offers their client the best marketing plan to showcase their property and the staged home itself becomes a reflection of their professional brand. They build a reputation that every home they list will always show its very best.


Back to my observation. A Realtor and I were waiting on a stoop for our 2nd home staging client to greet us. I was raving about how nice the 1st client had been, and inquired how she had gotten the listing.  She answered that the homeowner found her on Zillow by her great reviews, and that the seller had interviewed 4 other Realtors. She was the chosen Realtor because she offered the best marketing plan which too included a professional stager and photographer - Just what the homeowner was looking for!

By setting herself apart by branding her business, she was awarded the listing. By going extra lengths to make her business model the best, by creating the total package, she created optimum appeal for the homeowner to list with her. She is a STAGED Realtor.
Julea Joseph
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Sunday, June 16, 2013

How to Hook the Perfect Buyer - Using the Home Staging Law of Attraction

A business associate and I were talking the other day about what nice clients she has. Most people would say it's ‘Luck’ that she has great clients, I disagree.  Nice people attract nice people. It’s the law of attraction, which is the belief that “like attracts like.” Also it’s my believe - you have to work at being nice. Nice people always offer up a smile, genuinely care about the person they are interacting with, are good listeners, compliment others and most importantly positive.

You too need to use the Law of Attraction to sell your home.  As a home staging and styling professional, it’s my job to create a strong sense of attraction in a home going on the market.   I strengthen the magnet by helping a homeowner maximize what is great about the home, offer cost effective changes to appeal to that ideal buyer, help them overcome the home’s challenges and style the property in a way that allows the target buyer to see themselves living there.  I elevate the law of attraction and so can you.  

Make a Great 1st Impression. Just like a smile, greet your buyers with a great first impression. Never stage after your home is on the market.  Don’t let a sub-par on-line picture lessen your hard work, and remember, your exterior is as important as your interior.

chicago, interior styling, stager, design
Photo Sources: BHG, Houzz, Pinterest.

Care about What Your Buyer Needs.  The best way to sell your home is to understand what your ideal buyer wants in a home.  Homebuyers are looking to improve what they own now and no buyer today one wants to ‘envision the possibilities,’ they want to see the dream in real time. Offer them a home that gives them their dream.

Palos Park home staging, Julea - Reinventing Space

Complement What is Great.  Your neighborhood, price point and style of your home dictates the driving force of why the potential buyer would like to visit. Every home has fabulous things about it - beautiful custom closets, a stunning backyard, a killer kitchen. Maximize the positives of your home.  A custom closet should look like a magazine advertisement for a custom closet company, a stunning backyard is cut, mulched, mended and accessorized, a killer kitchen is perfect down to the perfectly organized pantry.

Interior Stylist Chicago

Refresh, Repair and Renew.  Homes are lived in by people using them every day are not always updated to the taste of the buyer.  Super clean and de-cluttered are synonymous with selling a home.  A survey conducted by HomeGain  states a seller gets a 403% return on investment by cleaning.  From curbside to back fence a home has to be tidy.  Fix, repair and update your home to make it turn-key for your new buyer.  By listening to statistics, making wise, cost effective changes (keep in mind that your price point dictates the extent of the changes,) you’ll be enhancing the attraction.  

Home staging tips and techniques, Chicago

Create a Positive Home.  Finally, it’s the little things that make people fall in love with a home - a cozy master bedroom, plenty of storage space to grow and that perfect view out the kitchen sink window, that tip a buyer over the edge to buy. If you create a great 1st impression, play up the positives, embrace what the ideal buyer is looking for, and spend the time and effort to prepare a home, a seller will attract the perfect buyer.  Nice people buy nice homes. 

Interior Decorating Chicago

Julea Joseph
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