Friday, June 28, 2013
I made an observation the other day about all my Realtor clients - Just like a homeowner who makes the commitment to stage their home, my Realtors have taken the time to ‘stage’ themselves.
As a home staging business, my job is to make a home beautiful and create the total package. A beautifully staged home offers a great 1st impression. Time and effort has been invested to package the home for optimum appeal, showcase the finer points and is spruced and styled from curbside to back fence.
I am fortunate to work with Realtors who have gone the lengths to create a total package with optimum appeal. By package, I mean, themselves, the home, the sales process, and the interaction with the customer. They are top of their profession pros, who do much more than offer a house for sale. They make every step of the selling process a positive experience for the customer. They have beautifully packaged themselves, along with the home. They have invested years of educating themselves on all aspects of Real Estate, honed their sales, interpersonal and business skills - making everything about them a great 1st impression. Then they take their business to the next level, by offering their client the best marketing plan to showcase the home for sale. That staged home not only makes it more marketable, it too is an extension of their total package.
Recently, a Realtor and I were waiting for our 2nd client to greet us, I was raving about how nice the 1st client had been, and inquired on how she got the listing. She answered that the homeowner found her on Zillow by her great reviews, and that the seller had interviewed 4 other Realtors. She was the chosen Realtor because she offered in her marketing plan, a professional stager and photographer - Just what the homeowner was looking for. Well how do you like that? By setting herself apart by offering a total package, she was awarded the listing.
Sunday, June 16, 2013
A business associate and I were talking the other day about what nice clients she has. Most people would say it's ‘Luck’ that she has great clients, I disagree. Nice people attract nice people. It’s the law of attraction, which is the belief that “like attracts like.” Also it’s my believe - you have to work at being nice. Nice people always offer up a smile, genuinely care about the person they are interacting with, are good listeners, compliment others and most importantly positive.
You too need to use the Law of Attraction to sell your home. As a home staging and styling professional, it’s my job to create a strong sense of attraction in a home going on the market. I strengthen the magnet by helping a homeowner maximize what is great about the home, offer cost effective changes to appeal to that ideal buyer, help them overcome the home’s challenges and style the property in a way that allows the target buyer to see themselves living there. I elevate the law of attraction and so can you.
Make a Great 1st Impression. Just like a smile, greet your buyers with a great first impression. Never stage after your home is on the market. Don’t let a sub-par on-line picture lessen your hard work, and remember, your exterior is as important as your interior.
Photo Sources: BHG, Houzz, Pinterest.
Care about What Your Buyer Needs. The best way to sell your home is to understand what your ideal buyer wants in a home. Homebuyers are looking to improve what they own now and no buyer today one wants to ‘envision the possibilities,’ they want to see the dream in real time. Offer them a home that gives them their dream.
Complement What is Great. Your neighborhood, price point and style of your home dictates the driving force of why the potential buyer would like to visit. Every home has fabulous things about it - beautiful custom closets, a stunning backyard, a killer kitchen. Maximize the positives of your home. A custom closet should look like a magazine advertisement for a custom closet company, a stunning backyard is cut, mulched, mended and accessorized, a killer kitchen is perfect down to the perfectly organized pantry.
Refresh, Repair and Renew. Homes are lived in by people using them every day are not always updated to the taste of the buyer. Super clean and de-cluttered are synonymous with selling a home. A survey conducted by HomeGain states a seller gets a 403% return on investment by cleaning. From curbside to back fence a home has to be tidy. Fix, repair and update your home to make it turn-key for your new buyer. By listening to statistics, making wise, cost effective changes (keep in mind that your price point dictates the extent of the changes,) you’ll be enhancing the attraction.
Create a Positive Home. Finally, it’s the little things that make people fall in love with a home - a cozy master bedroom, plenty of storage space to grow and that perfect view out the kitchen sink window, that tip a buyer over the edge to buy. If you create a great 1st impression, play up the positives, embrace what the ideal buyer is looking for, and spend the time and effort to prepare a home, a seller will attract the perfect buyer. Nice people buy nice homes.