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Julea Joseph

Julea Joseph
Hello - I'm Julea

Hello-

A stylish home shouldn't be out of your reach or cost you a fortune. From entertaining to decorating, home should be celebrated and your special place in this busy world. Join me on my adventures to enhance, celebrate and appreciate all things home.

Symphony

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Showing posts with label Interior Redesign. Show all posts
Showing posts with label Interior Redesign. Show all posts
Falling Back in Love With Your Home - Fresh Ideas for February

Falling Back in Love With Your Home - Fresh Ideas for February




Re-Arrange Your Furniture.
This gives your rooms a new, fresh perspective and offers a chance to love the stuff you already have.  Keeping furniture in the same spot makes your home stale and boring. Try re-positioning your seating first, followed by tables, then lighting. With the new arrangement, your accessories will get a needed shake up too.  Don’t be afraid to flip flop pieces from other rooms.

(Photo: Julea Joseph)



Celebrate your Heirlooms.  We all have them. Inherited, passed down, or gifted from our wedding. Don't let them languish in a dark closet - get them out and celebrate their heritage. Use your wedding vase with a big bouquet of tulips you picked up from the market. Re-purpose a passed down dresser or desk with a trendy paint color and some sassy new knobs. Pick up some fun wallpaper and line the drawers. Plant a succulent garden in Grandma's tea cups and put it on your window sill.

tales of an interior stylist
(Photo: Source)



Buy Something Fancy. Invest a cashmere throw to keep you cozy till spring. Splurge on crisp, high thread count sheets for your bed. Buy your very favorite expensive candle. Even better, buy all three!


Photo:  Throw  found on William Sonoma Home



Paint a room. Paint is easy. Paint is fast. Paint can change a room's environment in a day. 2020 has some great paint color inspiration that can reinvent a space. Be daring and paint away.


Photo: Behr Paints  Color: Back to Nature




Buy a Plant. Whether blooming, 7 feet tall, or hanging from a retro macrame holder - plants make any space come alive, clean the air and make you think of warmer days.


tales of an interior stylist
(Photo: Source)

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Julea
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Business Cards - Your Visual Elevator Speech

Business Cards - Your Visual Elevator Speech




Business Cards - They are meant to quickly broadcast, inform and remind prospective clients and associates who you are and what your do.  They are a small snippet of your branding and identity, your business finger print.

If you're just starting off they should be 1st on your list for advertising and marketing purposes.
Companies such as Vistaprint.com  are super easy to work with and can produce a great card.

As your business grows, so should your cards:  Your business evolves and you will find what works for marketing and doesn't.

First Impressions:
  • Afford only the best.  Budget restriction may impend the quality of your cards when you 1st establish your business. But as your profits rise, spend the monies to have a card professionally created and executed by a graphic designer.
  • Print your cards on good quality heavy stock.
Show off your Talents:
  • Your logo, color and stock paper color can express your talents and reflect that finger print.
  • Text - Be reminded of KISS - Don't over do the card with too much information. I've seen more logos on a business card that the business identity is lost.  Same goes for a multitude of services. You've got 3-5 seconds for them to read it. It should be about you not your associations you belong to.
  • Font - Make sure it is easy and large enough to read.
As an example - Here is the evolution of my cards:

1999
Fresh out of my specialty Interior Redesign and Home Staging training I ordered these cards from Colorful Images. I called myself a 'Home Stylist' only to be confused at my High School reunion to be a Hair Stylist.  I quickly changed my position to Interior Stylist to better identify myself.




Reinventing Space and The House Stager

the house stager



 (Black and White copy of cards)
rs OLD



2000
We had relocated to Chicago where no one knew what a Home Stager or Redesigner was - I hired a very fancy graphic designer to create a new identity for me. Originally my business identity and cards were a split personality. I had them printed on craft paper (I had a whole "Packaging" the product theme) By offering two cards I could showcase my two services  which both where virtually unknown in the Chicago-land market.

What I discovered over time -
  • Square cards don't fit into any protective business card cases, making for a lot of squished and bent cards in my brief case and purse.
  • Having two identities is ultimately confusing to your clients, associates and press.
  • Font and text size is too small for anyone over 35 to read unless they have a magnifying glass. 
  • Upscale Craft paper stock although beautiful and coordinating w/the "Package" theme is very expensive and not easy to match and readily available when wanting to do quick marketing campaigns such as post cards, pass-outs, gift certificates and flyer's.



2008

Large font, defined logo and focus on the services that drew the biggest client base.

  • The House Stager has been shortened to HOUSE STAGER and only used  for website marketing and educational purposes.  
  • Square cards still. People love them and identify that I'm in a creative business. Too bad about not fitting in a carrier.
  • One identity and more personal individual name branding. This goes hand and hand w/my website. REINVENTING SPACE.com which was WAY to long to type, remember, and spell...  so I now use JULEA.com.  If they can't spell it, they can't find you.
  • Font and text size adjusted for over 35 year eyes -  My target market...
  • White paper coincides with easy marketing, and is less expensive. K.I.S.S.
2013




























  • New fresh logo and color scheme.  Easy to read.  I now am building a team of associates as part of my business plan, so the cards offer them a not so overpowering identity of 'Julea'.


 So when it comes to your business cards, make sure they evolve with your business identity -
Are professional and of quality materials to ensure the stature of your business, and quickly and effectively identify who and what your do -
Making that visual elevator speech a success!


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Julea
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Home Staging Art

Home Staging Art


Fabulous Art is only one snap away for your home staging or interior styling projects. Get out your camera, dial it to "close-up" and shoot away in your back or front yard.

  • Download to your favorite photo editing program, adjust, enhance and crop.
  • Have it printed into a poster, frame it and hang it on your favorite wall!
  • These were shot this morning with my trusty Canon EOS and edited in Picasa.
June Poppy

Pond Lettuce

Since 1999, interior stylist Julea Joseph has owned Chicago area based interior design, redesign and home staging business - Reinventing Space. Your can see her work on HGTV or in the news giving homeowners expert insight on how to refresh, style and celebrate their space -Whether staging their home to go on the market, just settling in, or just in need of a change.
Julea also offers her expertise with mentoring and training offerings to Realtors,  certified Home Stagers and Interior Redesigners in the industry. Visit her site, JULEA.com or Interior Stylist Program for more information or email her at mailto:Julea@Julea.com
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Julea
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Style Spotlight - The Forgotten Dining Room

Style Spotlight - The Forgotten Dining Room


 
With holiday celebrations just around the corner, now is a perfect time to address our Dining Rooms. The dining room is typically the least used room in any home. It also tends to be the room that is most difficult to decorate. Big, bulky furniture suites, extensive hardwood surfaces and space constraints conspire to prevent you from putting your personal stamp on the room. The dining room was intended to be a space used for celebrations, lively conversation and special occasion dining. Decorate this family gathering space with color, creative displays and décor that will make every guest feel welcome!



Ralph Lauren Wallpaper in BURNISHED CORK - TOBACCO
 • With wallpapers back in vogue, this may just be the room to unleash a paper creation! Textures, faux techniques, patterns, metallic’s and more are readily available with today’s advanced technology. With a dining room’s hardwood and suite of furniture, wallpaper is a great juxtaposition to the sameness of the space.

• If paint is your choice, choose a hue to compliments your furniture and celebrates you personal style. The dining room was meant for family gatherings and entertaining, so this is a perfect space to show off your personality. Why not pick a color that has been inching up to a new favorite?

Monochrome Dining Room

  • What's on your floor? -  Rug or no rug? Rugs can add warmth, anchor furniture, add color, texture and ambiance to a space.

• Rethink your Lighting. If your chandelier has seen better days, why not replace or repurpose the one you have? A chandelier should be about 12" narrower than the width of the table over which it hangs and hung approximately 30” above the surface. If you want to reinvent your existing piece – A new coat of paint, new shades or a ceiling medallion, can give a new piece a new life. Swap out your old switch for a dimmer too.


• Hang paintings, family portraits, and other wall art at a lower level so that you and your guests can enjoy them while seated at the dining table. Place a large mirror in the room across from windows to create an illusion of space or reflect your lovely chandelier.

• Shop your home, a local art gallery or store for paintings, prints, plates to adorn your walls. Antique or specialty plates make great wall art, especially hung in a collection. Art in this room should feed the soul with food or dining themes – Still life settings, photography of bistro store fronts, or club car dining are all great ideas for hung art.

Still Life Wtih Blooming Red Tulips Pre-made-framed Framed Art Print

Still Life Wtih Blooming Red Tulips Print by Nicole Etienne at Art.com



• Give your china cabinet a makeover by creating a seasonal display or a vignette of precious family objects. From holiday China to treasured ornaments removing the typical stored finds and reinventing the space will give your room a whole new identity. Antique family photos in small sterling silver frames become more meaningful when paired with an heirloom object, such as a pocket watch or a baby’s bootie. Creatively displayed postcards, pictures, souvenirs and other special remembrances make wonderful dinner conversation starters.

• Slip cover, reupholster or replace worn dining chairs. Purchase custom slipcovers with interesting details, such as back lacing, monogramming or fun trims. Reupholster your seats with a colorful fabric that matches the freshly painted walls. Replace the two captain’s chairs with upholstered parson’s chairs. The fabric will soften the hard woods in the room and create a softened look – Best of all, these chairs can be rotated into other spaces when needed.
Limited Edition Designer Parsons Slipcover

• Finally, set the mood for your room with accessories. For the table, river a Pashima shawl for a stunning look, tall glass footed hurricanes filled with seasonal finds, your buffet set with a sparkling silver pieces and each of your seats paired with a lumbar pillow.

By putting your personal stamp on your dining room you reinvent a forgotten space, create a mood for a room meant to celebrate family and friends and having a seasonal jumping off point for your holiday and entertaining decorating for this year
Farmhouse Update
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Julea
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