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Julea Joseph

Julea Joseph
Hello - I'm Julea

Hello-

A stylish home shouldn't be out of your reach or cost you a fortune. From entertaining to decorating, home should be celebrated and your special place in this busy world. Join me on my adventures to enhance, celebrate and appreciate all things home.

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Showing posts with label Selling Your Home. Show all posts
Showing posts with label Selling Your Home. Show all posts
Don’t Scare Potential Buyers Away When Selling Your Home - Home Staging Tips

Don’t Scare Potential Buyers Away When Selling Your Home - Home Staging Tips


Selling your home ideas
Don't Scare Potential Buyers (Photo: Source)


Yes, Halloween is just around the corner and we’re all feeling the spirit of the season, but you may not realize if selling your home - that your decorating and living choices are the ones that are scary!  You may think your stuff is wonderful. You may think, “come on, this is how real people live”. You may think, “I’m not changing that to sell my home”. The reality is, you may be scaring your potential buyers away with the condition of your home. 

When prepping your home for sale, the goal is to make the home appealing to everyone. You want buyers to picture themselves living in, and seeing the potential of your home - not leaving and labeling your home the clown picture collection home. 

From too personalized collections, too much stuff, to just plain everyday life – When it comes to selling a home, you have to remove these things when selling a home. That means you need to remove distractions, pack up the too personal stuff, keep it clean and tidy and consider - what may be normal to you, may scare a potential buyer.


Lawn Ornaments/ Overdone Seasonal Décor:  Angels sculptures, crouching bunnies, blow-up Spiders, Hay bale and scarecrow greeters at the door and sneaking gnomes.  Instead, showcase your lovely manicured, mulched and cut lawn. Exterior 1st impressions are a clue of a well maintained and beautiful home.

A Cluttered Foyer:  Your foyer is like a handshake – the introduction to your home. Welcome your potential buyers with hospitality and panache.  A foyer should be spotless, shoeless and has a guest closet that Marie Kondo would swoon over, not the people from TV’s ‘Hoarders’ show.  If you have a foyer table, add a vase of fresh flowers and your Real Estate agent’s listing materials.


Collections:  Although you may have a passion for clown paintings, taxidermy or Precious Moments figurines - people buying a home may not - and if they do, may get distracted by seeing them.  Collections, especially personalized ones, should be packed up.  Instead, focus on a room’s arrangement; showcase your rooms’ detail, layout and how the potential buyer can use the space.

Acres of Family Photos: Too many photos overwhelm, especially the huge family portrait over your fireplace mantle. The psychology of marketing a home for sale - is allowing the buyer seeing themselves in your home, not you and you and you in the home.  A few small frames in a bookcase or on a bedroom dresser are fine, just not on every wall and surface.

Animal Items: Cat towers in the living room, fish tanks in foyers, cages, beds and exposed litter boxes.  Most people are animal lovers, but not when buying a home. While the home is on the market these items need to be removed or tucked into a remote area.  People respond to the 5 senses when viewing a home - even seeing a cat box that is clean, will make a person scrunch up their nose.

Bathroom Rugs: Tank covers, toilet seat covers and small bath area rugs. No need to blanket a bath in fluff.  Showcase your bath’s shiny bright condition by exposing all its shiny clean surfaces and well maintained tile.

Too Many Personal Items:  We all know what happens when we shop at Costco or Sam’s Club.  From bursting linen, bedroom, pantry closets to inside a shower, on top of a counter or dresser and under the sink – too many personal products take up space, make a space look cluttered and tells a story of you and your family. Instead, organize products in opaque plastic bins or handled baskets that can be tucked away for showings.

Messiness:  You wouldn’t sell your car unwashed and with chicken nuggets in it? So the same goes for your home.  Give your home bath.  Wash the windows, cleaned carpets,  paint if the walls need it and live like Model Home family with it ready-to-show at all times.  Try purchasing some large flip top containers you can have stationed in each room. Use them to tidy up every morning or before showings.

Darkness:  Drawn drapes, burnt bulbs, missing lamps, turned off lighting.  If they can’t see it, why would they buy it?  Light up your home like a beacon.  Get those exterior lights on a timer, open your sheers and blinds, replace and check every bulb in your home and if a room can’t be shown in the evening because there isn’t a lamp in the space – Go buy some.
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Julea
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Tips on Selling Your Home During the Holidays

Tips on Selling Your Home During the Holidays


As the weather outside gets frightful, and people are focused on Black Friday sales and what Roast Beast they'll be serving is there hope for those who have their home FOR SALE?

A home can be sold during the holidays if you apply a few rules and stage your home properly.

Here in Chicago, our winter holidays are an open invitation to go WAY over board with the concept of "Decking the Halls" -With too many trims, lights and blow-up seasonal icons bellowing on our front yards.


Deck the halls in key "Showcase" areas of your home - Such as your kitchen island.
My business, Reinventing Space  had the pleasure to be featured a few weeks ago in a clever and informative article on Selling Your Home During the Holidays in the Chicago Tribune - "Make holiday home sale a reality."




Here is some key advice from the article:

•Those left combing the market during November and December are typically more serious about the home hunt, Spreen said. They might include families relocating for job changes, first-timers ready to leap during a slow market, and those who've recently sold a home and need a new place to live.

•"You'll have fewer showings, but they'll be more powerful," said Dennis Dooley, managing broker with Prudential Rubloff Properties. Holiday season buyers are typically "motivated and financially ready," he added.

•Deck the halls with restraint. Holiday decorations make homes festive and buyers merry. But too many ornaments, wreaths and garlands can obscure views, make rooms feel smaller and distract buyers from their true purpose: deciding whether or not your home is right for them.

•And think twice before displaying decorations specific to your religious or cultural heritage, said interior stylist Julea Joseph, owner of Reinventing Space in Palos Park, since it makes it more difficult for others who don't share your background or beliefs to envision themselves living in the space.

•Photographs should picture the home as it appears in the current season, but sellers may want to capture and post additional shots of summer landscaping to give a hint of what lies ahead.

•Tap the spirit. Light the fireplace if you have one. Decorate with a pretty throw. Make your home cozy, and someone else might want to nest there.

•Clear the schedule. Since buyers are likely to be fewer in number during the dark days of winter, be ready to accommodate the interest you do have.


Deck the halls "lite" when your home is on the market during the holidays.



















Since 1999, certified interior stylist Julea Joseph has owned Chicago area based interiors and home staging business - Reinventing Space. Your can see her work on HGTV or in the news giving homeowners expert insight on how to refresh, style and celebrate their space -Whether staging their home to go on the market, just settling in, or just in need of a change.  Julea also offers her expertise with mentoring and certification educational offerings to Realtors, Home Stagers and Interior Redesigners in the industry. Visit her site, JULEA.com or Interior Stylist Program. For more information 708.448.7500 or email her at Julea@Julea.com.
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Julea
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